Editorial Board Guest Author
Director of Strategy, MaxMediaShane Weaver is the Director of Strategy at MaxMedia, an experience design agency that has been operating in Atlanta for more than 20 years. MaxMedia’ success is driven by its core focus of addressing business challenges through problem solving for their end users. Mr. Weaver plays an important role in delivering human-centric solutions to these clients. With more than 15 years in the marketing space working with brands such as IHG, Marriott International and Hilton Worldwide, Mr. Weaver has mastered the art and science of helping brands find their true voice in a crowded market place that is oversaturated with flat product promises, forced offerings and friction-packed experiences. Mr. Weaver’s role is to help companies sort their way through these challenges. His passion resides in working with companies to focus on their relevance, emotional resonance and brand authenticity; and to best position them for positive change in today’s noisy and competitive business environments. To that end, Mr. Weaver has deep experience guiding cross-functional teams to address client needs across a breadth of brands including The Home Depot, AT&T, Coca-Cola, Sony and Disney. Prior to joining MaxMedia, Mr. Weaver worked as an experience design consultant where he worked with Fortune 100 brands to help guide them in building frictionless customer experiences that aligned with business goals, market trends and societal change. His previous roles included Senior Manager, Digital Strategy and Insights at consultative design firm Sparks Grove, where he spent nearly four years as a strategy lead for highly collaborative teams to produce and deliver products, campaigns and experiences for Fortune 500 companies. Please visit http://www.maxmedia.com for more information.
Mr. Weaver can be contacted at 404-564-0063 or firstname.lastname@example.org