Editorial Board

Mr. Weaver

Shane Weaver

Director of Strategy, MaxMedia

Shane Weaver is the Director of Strategy at MaxMedia, an experience design agency that has been operating in Atlanta for more than 20 years. MaxMedia’ success is driven by its core focus of addressing business challenges through problem solving for their end users. Mr. Weaver plays an important role in delivering human-centric solutions to these clients. With more than 15 years in the marketing space working with brands such as IHG, Marriott International and Hilton Worldwide, Mr. Weaver has mastered the art and science of helping brands find their true voice in a crowded market place that is oversaturated with flat product promises, forced offerings and friction-packed experiences. Mr. Weaver’s role is to help companies sort their way through these challenges. His passion resides in working with companies to focus on their relevance, emotional resonance and brand authenticity; and to best position them for positive change in today’s noisy and competitive business environments. To that end, Mr. Weaver has deep experience guiding cross-functional teams to address client needs across a breadth of brands including The Home Depot, AT&T, Coca-Cola, Sony and Disney. Prior to joining MaxMedia, Mr. Weaver worked as an experience design consultant where he worked with Fortune 100 brands to help guide them in building frictionless customer experiences that aligned with business goals, market trends and societal change. His previous roles included Senior Manager, Digital Strategy and Insights at consultative design firm Sparks Grove, where he spent nearly four years as a strategy lead for highly collaborative teams to produce and deliver products, campaigns and experiences for Fortune 500 companies. Please visit http://www.maxmedia.com for more information.

Mr. Weaver can be contacted at 404-564-0063 or hello@maxmedia.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.