Editorial Board

Ms. Ross

Lisa Ross

President & Co-Founder, rbb Communications

Lisa Ross is the President and Co-Founder of RBB Communications. Miss Ross was among three Vice-Chairs newly appointed to the PROI Global Management Board as representatives of the 70 plus agency members of the Americas, APAC and EMEA Regions. Ms. Ross has a career that spans 25 years supporting the development of breakout brands. She leads rbb’s Travel & Leisure and Digital Marketing Practices and is responsible for expanding the firm’s national and international client roster. Through the years, Ms. Ross has provided strategic marketing counsel to numerous hospitality, consumer and health-related companies including the American Council on Exercise, AMResorts, Cleveland Clinic, Hilton, Virgin Voyages and Zumba Fitness, among others. Earlier this year, she was named among the Top 25 Minds in Hospitality Sales & Marketing and has been recognized in Who’s Who in Communications; Enterprising Women’s Top 100 Female Executives and the Business Journal’s Most Influential Business Women. She is a member of the Women’s President Organization, and serves on The Strategic Forum’s board, HSMAI’s Marketing Advisory and Adrian Awards Committees. A former New Yorker, Ms. Ross is a graduate of New York University and currently resides in Aventura, Florida. Please visit http://rbbcommunications.com for more information.

Ms. Ross can be contacted at 305-448-7457 or lisa.ross@rbbcommunications.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.