Editorial Board   Guest Author

Mr. Yanire

Joey Yanire

Assistant Vice President Mobile Access Lodging Systems, dormakaba

Joey Yanire is assistant vice president of mobile access lodging systems for dormakaba. He is responsible for managing the lodging mobile access product line life cycle from strategic planning to tactical activities and specifying market requirements for current and future products working closely with customers and partners.

Mr. Yanire has an extensive background in IT operations and specialized software development lifecycle best practices and holds multiple ITIL certifications. He began with dormakaba in 2015 to specialize in mobile access solutions. Over the course of his career, Mr. Yanire developed expertise in Software Configuration Management supporting the complete Software-Development-Lifecycle.

Mr. Yanire has directed multiple systems integration projects that included installation, configuration, end-user training, importing data, and documenting the defined process for the Software Configuration Management implementation. He has successfully implemented mobile access products at numerous customer sites and guided international teams. Implementations were customized to meet the mobile access objectives of customers as defined by the implementation plan (SOW) prepared jointly with each customer.

dormakaba is one of the top three companies in the global market for access and security solutions. With strong brands such as Dorma and Kaba in our portfolio, dormakaba is a single source for products, solutions, and services related to doors and secure access to buildings and rooms. With around 16,000 employees and numerous cooperation partners, the company is active in over 130 countries. dormakaba is headquartered in Rümlang (Zurich/Switzerland) and generates an annual turnover of over CHF 2 billion.

Please visit http://www.dormakaba.com for more information.

Mr. Yanire can be contacted at 859-253-4744 or joey.yanire@dormakaba.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.