Editorial Board   Guest Author

Mr. Davis

Todd Davis

Chief Executive Officer, SkyTouch Technology

Todd Davis is a Hospitality technology executive with 30 years of experience leading innovative technology solutions delivery to the hotel industry. Mr. Davis led the team that took choiceADVANTAGE, the first hotel property management system (PMS) built entirely in the cloud, and created what is now SkyTouch Technology. SkyTouch is the provider of the most widely used cloud-based property management system, designed to help hotel companies enhance guest experience, advance performance, and achieve growth. Before taking the reigns as SkyTouch CEO, Mr Davis was Chief Information Officer for Choice Hotels International, Inc. There he led Choice Hotel's global IT strategy, providing high-performing solutions to the company and its 6,300-plus franchised hotels worldwide. Mr. Davis joined Choice Hotels in 1995, where he held multiple positions, most recently serving as chief technology officer before his promotion to chief information officer in March 2013. Under Mr. Davis' management, Choice Hotels earned multiple honors for technology excellence, including a Hospitality Technology Visionary Award and an Oracle Innovation Award. Before joining Choice Hotels, Mr. Davis was an advanced systems engineer for Electronic Data Systems (EDS) focusing on hotel industry solutions. Prior to EDS, Mr. Davis designed global reservation solutions for Cendant Corporation and focused on the consolidation of Cendant's multiple systems and data centers. Mr. Davis is a graduate of Northern Arizona University, where he earned his bachelor's degree in business administration with emphasis in hotel and restaurant management. He serves on the NAU School of Hotel Restaurant Management and Computer Information Systems Advisory Board. Please visit http://www.skytouchtechnology.com for more information.

Mr. Davis can be contacted at 623-201-8148 or tdavis@skytouchtechnology.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.