Editorial Board   

Mr. Tsabourakis

Nicholas Tsabourakis

Founder & Managing Director, Bespoke Revenue Management

Nicholas Tsabourakis is founder and Managing Director at Bespoke Revenue Management. With over 10 years of diverse hospitality roles covering all commercial aspects, Mr. Tsabourakis founded Bespoke RM with the aim to provide a tailored solution to revenue management challenges, and help hotels to streamline their operations for maximum impact on their revenue. Bespoke RM takes a holistic approach, and is able to guide towards the creation of a total revenue management culture in any hospitality organization. Mr. Tsabourakis is an expert in Total Revenue Management with a passion in E-commerce, technology and more importantly in building commercially driven organizations. Mr. Tsabourakis started his career with Hilton in one of their busiest properties where he had the opportunity to enhance the way pricing was implemented, despite operating in the most dynamic market in Europe (Heathrow Airport, London), and led the process of successfully shifting Business Mix towards the right direction. Following his role with Hilton he joined Park Plaza where he extended his Revenue management reach beyond rooms and laid down the foundations for achieving a Total Revenue Management culture. Operating through the financial crisis of 2008 was a big challenge but hard work and forward thinking led to being one of the few hotels in London that saw an increase in a highly pressurized and declining market. After that, Mr. Tsabourakis took a bold but confident step away from the operator side of the industry and into Asset Management where he worked with a portfolio of 60 hotels with the aim to develop the procedures and mechanisms needed to identify new commercial opportunities, provide commercial analysis, drive profitability, increase top line results and returns to the Owners. In his last role with the Ascott Ltd. he was the driving force and orchestrated the creation of a Revenue management organization while he was responsible for providing strategic oversight and development of commercial strategies, working with a diverse portfolio of properties. Please visit http://www.bespokerm.com for more information.

Mr. Tsabourakis can be contacted at +66-92-235-6699 or nicholas@bespokerm.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.