Editorial Board   Guest Author

Mr. Pfeifer

Luke Pfeifer

Director of Product Management, Agilysys

Luke Pfeifer holds the position of director of product management at Agilysys. Agilysys is a leading technology company that provides innovative software and services for property management, point-of-sale, reservation and table management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry.

Mr. Pfeifer is responsible for driving the vision and direction for Agilysys’ hotel property management technology solutions. He also led the design, development and launch of the company’s groundbreaking rGuest® Stay property management system.

Mr. Pfeifer joined Agilysys in 2009 and has served in a variety of roles with increasing responsibility. He is responsible for guiding the direction of the company’s property management systems. Prior to Agilysys, he enjoyed approximately 10 years in hospitality operations most recently at Kalahari Resorts where he served as Rooms Division Director in Sandusky, Ohio.

Mr. Pfeifer has worked for other organizations including Gemstone Resorts (now Benchmark), Great Wolf Resorts, and Pride Hospitality. In addition to his hospitality operations tenure, he founded Global Logics Guest Link a service that installed some of the first WIFI-enabled hotels in Wisconsin. He was also the founder of Digital Axis, a leading internet provider in Wisconsin. He sold Digital Axis in 1999.

Mr. Pfeifer holds a Bachelor of Arts degree in Hospitality Management from Lakeland College (now Lakeland University). Agilysys operates throughout North America, Europe and Asia, with corporate services located in Alpharetta, GA, and offices in Singapore, Hong Kong, Malaysia, the Philippines and India.

Please visit http://www.agilysys.com for more information.

Mr. Pfeifer can be contacted at 877-369-6208 or luke.pfeifer@agilysys.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.