Editorial Board   Guest Author

Ms. Venugopal

Emily Venugopal

Director of Hospitality, Relevance International

Emily Venugopal is a seasoned PR professional specializing in the luxury, lifestyle & travel sectors. She has over 20 years of experience, having worked at some of London, Miami and NYCs finest PR agencies, as well as in house as The Director of Public Relations at The Pierre, a Taj Hotel, New York, and most recently as a PR consultant in the wellness and travel space.

Ms. Venugopal is well experienced at hotel openings and has spearheaded several hotel and resort launches including: La Mamounia, Marrakech; Park Hyatt New York; The Chatwal New York; Andaz Peninsula Papagayo; The Waikiki EDITION; and Moxy Times Square.

Ms. Venugopal rebranded and reinvigorated the Instagram account for @thepierreny during her time working for Taj Hotels, and works closely with heavy hitting power-instagrammers, leveraging their influence. Shes created solid PR strategies for several Tourism Boards globally including: Barbados Tourism, Namibia Tourism, The Greater Miami CVB, Palm Springs CVB, Texas Tourism, Massachusetts Office of Travel & Tourism and Kent Tourism, and has worked with hotel brands including: Banyan Tree Hotels & Resorts, Andaz , Angsana, Park Hyatt, InterContinental Hotels, Moxy Hotels, Taj Hotels, EDITION Hotels, Oberoi, Morgans Hotel Group and Thompson Hotels.

Similarly, Ms. Venugopal has a depth of experience in creating successful PR campaigns for independent hotels including Forty 1 North, The Setai Miami Beach, Isle de France, Pariaiso de la Bonita, The Palms Turks & Caicos, Omni Berkshire Place and The Gleneagles Hotel. Ms. Venugopal is well versed in scoping out partnerships and 3rd party brand alliances for her clients, bringing greater cache, awareness and sales to the brands she represents.

Born and raised in England, Ms. Venugopal graduated from Sheffield Hallam University, UK with a BA Hons in Media Studies and moved to the US in 2005. She loves to travel with her family and sip cocktails on rooftop bars.

Please visit http://www.relevanceinternational.com for more information.

Ms. Venugopal can be contacted at 212-251-1500 or emily@relevanceinternational.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.