Editorial Board   Guest Author

Dr. Peterson

Derek Peterson

Chief Technology Officer, Boingo Wireless

Derek Peterson, Ph. D., is chief technology officer at Boingo Wireless. He is responsible for the company’s technical vision and strategy. Under his leadership, Boingo is pioneering the adoption and deployment of the latest IT and wireless network technologies including 5G, Passpoint, network virtualization and convergence. He is directly responsible for building and operating Boingo's core technologies and systems, including web applications, client software, networks, authentication, billing, advertising, IPTV, business intelligence and IT infrastructure. Dr. Peterson has led Boingo to many wireless industry achievements, including the Wireless Broadband Alliance award for “Best Converged Operator Deployment” which recognized the company’s cellular and Wi-Fi networks at Philips Arena; Light Reading award for “Most Innovative Wireless Service;” Wi-Fi Industry awards for "Best Wi-Fi Network Operator" and "Best Wi-Fi Service for Vertical Markets" and the Light Reading Leading Light award for "Most Innovative Carrier Wi-Fi Deployment.” Dr. Peterson was also named “CTO of the Year” in 2017 by the Los Angeles Business Journal and a 2015 "Wireless Industry Executive to Watch" by FierceWireless. Dr. Peterson has deep telecommunications experience as a consultant, engineer, product manager and executive. Prior to joining Boingo in 2011, he served in strategic product roles at Oracle driving global launch campaigns for LTE adoption and billing software solutions. He is a Wireless Broadband Alliance and MulteFire Alliance board member, and a founding member of the Wireless Infrastructure Association's Innovation & Technology Council of wireless industry leaders. Dr. Peterson holds a BS in computer science from the University of Maryland, an MA in education and technology from the American Intercontinental University, and a Doctorate of Computer Science with a focus on enterprise information systems from Colorado Technical University. He is an adjunct professor for Colorado Technical University and an editor for the “International Journal of Strategic Information Technology and Applications.” Please visit http://www.boingo.com for more information.

Dr. Peterson can be contacted at 424-256-7036 or dpeterson@boingo.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.