Editorial Board   Guest Author

Ms. Seay

Lisa Seay

Founder, Element C

Lisa Seay is on a mission to help individuals find their professional purpose (and power!) and help companies develop cost-effective, efficient and sustainable talent management strategies. As founder of the coaching/consulting firm element c, Ms. Seay leverages her HR background to provide individual and team coaching, leadership development and team building services.

By working in myriad environments during her 25-year corporate career—including startups, mergers and acquisitions, franchised organizations and large entities with multi-state locations—she knows firsthand how challenging organizational situations impact workforce performance, employee engagement and personal career growth. Prior to launching element c in 2015, Ms. Seay held talent management and HR director roles in a variety of organizations, including A.T. Kearney, YUM! Brands and Baylor Health Care System. During Ms. Seay’s tenure at Yum! Brands/Pizza Hut, Inc., she managed a $500K employee marketing initiative that attracted 250,000+ job seekers to the company’s new online application system in three months.

Most recently, she served as a National Director of Human Resources at Conifer Health Solutions in Frisco, Texas, where she led a team that supported 3,000+ employees. In the book Humans@Work, Ms. Seay joined with other HR professionals to address some of the top challenges employers face in today’s marketplace. In her chapter, Elements of the Lost and Found Spirit, Ms. Seay explores how to identify when one has lost their uniqueness when it comes to their work and what leaders can do to support those individuals in being their best at work. A proponent of life-long learning,

Ms. Seay holds a Graduate Certificate in Executive Coaching from the University of Texas at Dallas and is a Certified Lumina Learning Practitioner. Ms. Seay lives outside Dallas with her husband, Brian, who works in the financial services industry, and their young daughters. She is the New Family Liaison at her children’s school and also serves on the personnel committee at her church.

Please visit http://www.theelementc.com for more information.

Ms. Seay can be contacted at 214-394-7308 or lisa@theelementc.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.