Editorial Board   Guest Author

Ms. McGregor

Brenda McGregor

Director of HR, Chesapeake Hospitaliy

Brenda McGregor has played an instrumental role in the Chesapeake Hospitality story for more than three decades. In her current position as the Vice President of Human Resources at Chesapeake Hospitality, Ms. McGregor is responsible for overseeing and managing all aspects of Human Resources services and support within the organization. She works closely with senior leadership to strategically cultivate a collaborative and cohesive workplace environment that reflects Chesapeake’s unique culture and supports the healthy growth and development of Chesapeake employees. McGregor provides comprehensive and timely support for and supervision of all HR field personnel and General Managers, ensuring consistent adherence to Chesapeake’s culture, policies and procedures, as well as full and complete compliance with all local and federal laws. Her work is vitally important to maintaining Chesapeake’s culture of inclusivity, entrepreneurship and accountability, helping to solidify its reputation as a place where employees are encouraged to pursue their goals, contribute their own perspectives, and achieve both personal and professional fulfillment. The Chesapeake culture is one that can be felt and experienced – enthusiastic, engaging, hospitable and genuine. The way the company conducts business is best summed up in its core values of honesty, integrity and humility. McGregor, along with the company’s entire leadership team, are highly focused on making Chesapeake a place where employees feel a sense of belonging in a caring and supportive environment, where they can be challenged and given opportunities to grow and develop their career. Ms. McGregor is a member of the Society for Human Resource Management (SHRM), and her efforts have helped Chesapeake to achieve one of the highest employee retention rates in the industry

Ms. McGregor can be contacted at

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.