Editorial Board   Guest Author

Ms. McGregor

Brenda McGregor

Director of HR, Chesapeake Hospitaliy

Brenda McGregor has played an instrumental role in the Chesapeake Hospitality story for more than three decades. In her current position as the Vice President of HR, Ms. McGregor is responsible for overseeing and managing all aspects of Human Resources services and support within the organization. She works closely with senior leadership to strategically cultivate a collaborative and cohesive workplace environment that reflects Chesapeake's unique culture and supports the healthy growth and development of Chesapeake employees.

Ms. McGregor provides comprehensive and timely support for and supervision of all HR field personnel and General Managers, ensuring consistent adherence to Chesapeake's culture, policies and procedures, as well as full and complete compliance with all local and federal laws. Her work is vitally important to maintaining Chesapeake's culture of inclusivity, entrepreneurship and accountability, helping to solidify its reputation as a place where employees are encouraged to pursue their goals, contribute their own perspectives, and achieve both personal and professional fulfillment. Ms. McGregor, along with the company's entire leadership team, are highly focused on making Chesapeake a place where employees feel a sense of belonging in a caring and supportive environment, where they can be challenged and given opportunities to grow and develop their career.

In September 2019 Ms. McGregor hosted the annual SIPO (Strategy In People Operations) conference where VP's of HR in hospitality met to share best practices, discuss emerging trends and provide solutions to challenges specific to the industry. Ms. McGregor is a member of the Society for Human Resource Management (SHRM), and her efforts have helped Chesapeake to achieve one of the highest employee retention rates in the industry.

Please visit http://www.chesapeakehospitality.com for more information.

Ms. McGregor can be contacted at +1 301-474-3307 or bmcgregor@chesapeakehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.