Editorial Board   

Mr. Evans

Jonathan Evans

Director, Chatmeter

Jonathan Evans heads up business intelligence at Chatmeter, the oldest and largest digital reputation and local SEO management platform.  He has 20 years experience with leading digital communications and marketing companies and began his career promoting travel & tourism clients including international destinations, resorts and convention & visitor bureaus.

At Chatmeter, Mr. Evans helps hotels, restaurants, retailers and other businesses monitor and improve their digital reputation, manage reviews, measure customer sentiment and improve their rankings in mobile, map and review site SEO.

Chatmeter helps hotels and other retailers to make a distinct impact in revenue by identifying several areas in their online presence that drives customers to choose their stores over competitors. We take this a step further with the only integrated local visibility rank tracker so you can measure ROI using the most complete local presence management platform in the world.

The benefit for our clients is complete online presence management simplified into a single dashboard. We also power a white-label reputation management dashboard for many agencies across the U.S.

Mr. Evans can be contacted at 303-960-1226 or jevans@chatmeter.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.