Editorial Board   Guest Author

Mr. Cisco

Carlo Cisco

Chief Executive Officer, Select Innovations, Inc.

Carlo Cisco is a serial entrepreneur, investor, and innovator. He is best known for his current role as the Founder, CEO, and Chairman of Select Innovations, Inc.

Mr. Cisco started his first successful business in college, helping bring thousands of customers to local venues throughout Miami. He has since helped build or grow companies of all sizes ranging from pre-development stage startups to companies like Groupon and Bloomingdales. Most notably, he helped build Groupon Japan, turning it into one of the company's largest and most successful international markets in just two months.

Mr. Cisco's current company SELECT is a private membership community and concierge service that provides access to exclusive events, insider pricing, and VIP perks at thousands of locations. SELECT partners with top rated local restaurants and nightlife venues as well as premier global brands in travel, retail, entertainment & more. SELECT's 10,000+ members receive exclusive benefits at over 500,000 partner locations.

SELECT has received a lot of media attention after quickly being called "AMEX for the Next Generation" and "The Black Card for Millennials" by Fox Business.

Mr. Cisco is also a member of the YEC (Young Entrepreneurs Council), an elite organization for successful entrepreneurs. He is frequently featured as an expert on entrepreneurship, business, and marketing in news outlets including Mashable, Forbes, Fox Business, Tech.co, USA Today, TheNextWeb, Entrepreneur Magazine, Yahoo!, WSJ, ReadWriteWeb, and Inc. among many others.

Mr. Cisco was recently named a top ten personal branding expert to follow in 2017 by Entrepreneur Magazine. He was also heralded as "One of hospitality's fastest growing stars" by the publication.

Please visit http://www.meetselect.com for more information.

Mr. Cisco can be contacted at +1 646-481-4061 or carlo@meetselect.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.