Editorial Board   Guest Author

Ms. Arisandi

Fifi Arisandi

General Marketing Manager, Smart Walkie Talkie, Pte, Ltd.

Fifi Arisandi is the General Marketing Manager of the award-winning telecommunication startup, Smart Walkie Talkie, Pte. Ltd., where she oversees the whole gamut of activities related to the leads generation for the company’s products. Smart Walkie focuses on building communication apps, which are specificly designed for professional use. One of the apps is VoicePing, which is a walkie-talkie app that works on both Android and iOS. It also has a Desktop version which makes it even more suitable for use in industries that require instant communication continuously between the in-office and on-field staffs.

Before her current position, Ms. Arisandi worked as a marketing professional in various industries for seven years, during which time she gained a vast experience in product/brand management as well as strategic marketing. After some time working in office jobs, she made a major move in her career by working remotely for tech companies. Working in a different industry and on varied platforms has challenged her to get out of her comfort zone. Thus, she committed to learning new subjects, such as online marketing and programming to upgrade her skills and knowledge outside her previous marketing experiences. Moreover, Ms. Arisandi always looks for ways to do things differently and is constantly on the lookout for new things to explore and learn.

Her philosophy is, “When your heart is willing, you will find a thousand ways. When your heart is unwilling, you will find a thousand excuses.” Please visit http://www.voicepingapp.com/ for more information on the project she is currently involved in. 

Please visit http://www.smartwalkietalkie.com for more information.

Ms. Arisandi can be contacted at 656-708-9391 or fifi@smartwalkietalkie.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.