Editorial Board   Guest Author

Mr. Ahler

Patrick Ahler

Partner & Vice President of Marketing, Lights On Digital

Patrick Ahler is a dedicated performance marketer, with 15 years of experience specializing in consumer behavior, multi-channel optimization strategies, and delivering top ROI. He has served in a wide variety of roles including: entrepreneur; executive; coder and designer; and project manager in the production of hundreds of web projects. His success is a direct result of his extraordinary interest in problem-solving and his genuine desire to help others.

Mr. Ahler is an expert at empowering clients to make better decisions through quantifiable results backed up by easy-to-use data. He believes that all businesses should have access to high-quality digital and revenue-management solutions.

Mr. Ahler has worked with major Hawaii hospitality brands including Aqua Hospitality and information technology companies such as Superb Internet. He has also served as president of Empowered Internet Solutions and as a systems administrator for Vikus Corporation.

He holds a bachelorís degree in computer systems administration from Southern Adventist University in Tennessee.

Mr. Ahler is co-owner and one of the founders of Lights On Digital, a Honolulu-based digital marketing agency. It was established in 2014 with roots in the hospitality and visitor industry. The company pairs an in-depth understanding of hotels and resorts with the know-how and cutting-edge tools of a leading tech company.

Lights On works with more than 1,500 hotel rooms across 25 properties in Hawaii, mainland U.S., and internationally. The company recently earned two Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), and two Horizon Interactive website awards. In 2017, it was honored with a Pele Award from the Hawaii Chapter of the American Advertising Federation.

Please visit http://www.lightsondigital.com for more information.

Mr. Ahler can be contacted at 808-213-3010 or patrick@lightsondigital.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.