Editorial Board   

Mr. Boyar

Bill Boyar

Chairman, Boyar and Miller

Bill Boyar has been a constant presence in the Houston business community since founding his first law firm in 1980. With a practice focus on corporate finance, mergers and acquisitions, real estate, and hospitality, Bill has worked with leading regional, national and international organizations throughout his career. With client relationships that span decades, and deep national and international networks of colleagues and business partners, his career and emphasis on service has stood in contrast to today's often short-sighted marketplace. Bill is both an entrepreneur businessman and practitioner. In 1980 at the age of 29, he began building his first firm. In 1990 Bill joined partners and established Boyar & Miller. Today clients include an array of Fortune 1000 and middle market companies in diverse sectors. Presently, Bill is a Fellow of the Texas Bar Foundation, The Houston Bar Foundation, a member of the Texas College of Real Estate Attorneys and Chairman-Elect of the End Hunger Network - Houston, as well as an ongoing supporter of SEARCH Homeless Project, Camp For All, The Post Oak School and Episcopal High School.

Mr. Boyar can be contacted at bboyar@boyarmiller.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.