Editorial Board   

Ms. Tounta

Philia Tounta

General Manager, Apokoros Club Hotel & Villas

Philia Tounta has been working in the tourism sector for 23 years. She has worked in various hotels, travel agencies and unions in Greece and abroad.

Currently Ms. Tounta is a General Manager of Apokoros Club Hotel & Villas in Athens. In addition, she is a Customer Service Manager at Thamiris Hotels in Crete, and Founder of the upcoming Activities web site “meetauthenticcrete” as well as a sales rep at “Crete Focus”.

Ms. Tounta is a hospitality & tourism consultant for small medium sized hotels, a Tourism Ambassador in Hellenic Tourist Society, an editorial board member for the Journal of Tourism & Hospitality Management New York USA, a provocateur in seminars and occasionally speaks at  industry conferences. She is a freelance author to various online international and local blogs (hotelspeak, hotelexecutive, traveldailynews, ehotelier, etc).  She often participates in discussions in Greek Radio Channels and has been interviewed by various journalists from abroad concerning tourism issues.

Ms. Tounta acquired an MBA Degree at UK Leicester (Employee Relations), a Bachelor Degree in Athens (Organizational Behavior &Management), and a Diploma in Tourism and a Diploma in CRM, UK. She speaks English, French, Spanish, Russian and Italian and she is a member of TIES, HTS, Bedposts, etc. She has attended numerous seminars and workshops concerning tourism and small business management.


Ms. Tounta can be contacted at apokorosclub@yahoo.gr

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.