Editorial Board   Guest Author

Mr. Wise

Brian Wise

Sales Manager, Infor CX

Brian Wise is the Sales Manager for the Infor Customer Experience Suite of products. In this role, he focuses on providing solutions to clients in the hospitality and travel industry that allow them to deliver targeted, personalized messages to their customers across all channels.

His areas of focus are omni-channel marketing, real-time data analytics and personalization, marketing resource management, and guest relationship management. His goal is to work with customers in the hospitality industry to better engage and service guests, to lead to a better return on investment.

Mr. Wise brings more than a decade of experience and a passion for engagement marketing. Previously, he has held positions at PepsiCo managing key customer relationships and developing strategic account plans, WB Mason, and most recently, Oracle where he managed Oracle Customer Experience Solutions for emerging businesses. He has a bachelor of arts from The University of New Hampshire.

Mr. Wise can be contacted at 617-774-8808 or brian.wise@infor.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.