Editorial Board   Guest Author

Ms. Craig

Rita Barreto Craig

President, Top Tier Leadership

Rita Barreto Craig helps leaders and organizations build winning cultures, deliver results and maximize performance. She is an award-winning international consultant, author, and motivational speaker. Ms. Craig serves on a variety of boards including Vice Chair of Discover the Palm Beaches.

With a long list of impressive companies who have benefited from her talents and vast experience, Ms. Craig formed Top Tier Leadership over twenty years ago and includes satisfied clients throughout the world including China, Singapore, Mexico, Canada and Brazil. She has developed and implemented hundreds of customized strategies and presentations.

A master in the art of listening and communicating, no two clients, keynote addresses or coaching sessions are ever the same for Ms. Craig. Each is treated with a personal approach to fit the client's needs. Her ability to connect with each client to provide relevant content and measurable results consistently rewards her with top ratings from attendees around the world. Her keynote speeches are engaging and leave her audience wanting more. Her TEDx talk on the power of traditions in building engagement has been widely viewed.

Ms. Craig's goal is to continue pursuit of her passion in guiding organizations through the ups and downs of business by helping them focus on strategies that will ultimately enhance and propel growth while maximizing their corporate assets, including employees.

A not so pretty golfer, adventurous traveler and self--described "collector of hearts", Ms. Craig draws from her extensive experience as well as the strength of her loving family - ten siblings -- to help people reach their ultimate potential ---- the right way. As Ms. Craig puts it; "It's about being your personal best ---- treating everyone with respect, doing the right thing when no one is looking, striving for new heights.

Please visit http://www.toptierleadership.com for more information.

Ms. Craig can be contacted at +1 561-775-3396 or toptierleadership@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.