Editorial Board   Guest Author

Ms. Craig

Rita Barreto Craig

President, Top Tier Leadership

Rita Barreto Craig helps leaders and organizations build winning cultures, deliver results and maximize performance. She is an award-winning international consultant, author, and motivational speaker. Ms. Craig serves on a variety of boards including Vice Chair of Discover the Palm Beaches.

With a long list of impressive companies who have benefited from her talents and vast experience, Ms. Craig formed Top Tier Leadership over twenty years ago and includes satisfied clients throughout the world including China, Singapore, Mexico, Canada and Brazil. She has developed and implemented hundreds of customized strategies and presentations.

A master in the art of listening and communicating, no two clients, keynote addresses or coaching sessions are ever the same for Ms. Craig. Each is treated with a personal approach to fit the client's needs. Her ability to connect with each client to provide relevant content and measurable results consistently rewards her with top ratings from attendees around the world. Her keynote speeches are engaging and leave her audience wanting more. Her TEDx talk on the power of traditions in building engagement has been widely viewed.

Ms. Craig's goal is to continue pursuit of her passion in guiding organizations through the ups and downs of business by helping them focus on strategies that will ultimately enhance and propel growth while maximizing their corporate assets, including employees.

A not so pretty golfer, adventurous traveler and self--described "collector of hearts", Ms. Craig draws from her extensive experience as well as the strength of her loving family - ten siblings -- to help people reach their ultimate potential ---- the right way. As Ms. Craig puts it; "It's about being your personal best ---- treating everyone with respect, doing the right thing when no one is looking, striving for new heights.

Please visit http://www.toptierleadership.com for more information.

Ms. Craig can be contacted at +1 561-775-3396 or toptierleadership@gmail.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.