Editorial Board   

Ms. Renton

Jane Renton

General Manager, Jumeirah Lowndes Hotel

Jane Renton is General Manager at The Lowndes Hotel, London. Ms. Renton has a wealth of experience in all areas of the hospitality industry. After studying Hotel Management and graduating from Gwent College of Higher Education, Renton secured a placement at The Gateway Hotel & Conference Centre, Newport where, over the space of five years, she trained in several roles. These included deputy head housekeeper, accommodation services manager and Events and Banqueting Manager, before taking a year's sabbatical in Australia and New Zealand. In 2004 she took up the post of General Manager at The Lowndes Hotel London where she continues to pursue her passion for personalized service and creating a unique 'home away from home' experience for her guests. Jane Renton is a member of many Professional Associations, including the British Hospitality Association, Hotel & Catering International Management Association, the London Chamber of Commerce and is an active International Committee member of The Front Office Managers' Association - AICR, organising the annual Young Receptionist of the Year Competition.

Ms. Renton can be contacted at 44-20-7823 1234 or jane.renton@jumeirah.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.