Editorial Board   Guest Author

Mr. Merriman

Jerry Merriman

Founder & President, Merriman Anderson/Architects

Jerry Merriman is the founder and President of Merriman Anderson/Architects, Inc. (MAA) in downtown Dallas, Texas. Opening as a small family business over 32 years ago, MAA now comprises 100 employees between their Dallas, Austin, and Charlotte offices.

Mr. Merriman's passion for downtown Dallas developed as a student at The University of Oklahoma. After graduation, he went to work in Dallas with a focus on projects in Dallas' urban core and a goal of contributing to the resurgence of downtown Dallas. Staying true to his commitment, the MAA offices relocated to the corner of Field and Pacific in 2002, where they are still located today. Mr. Merriman's steadfast commitment to downtown Dallas runs deep at MAA and has become part of the firm's long-term planning and culture.

Mr. Merriman's involvement in the community includes serving on the board of Downtown Dallas Inc. for over 12 years, board member and past president of Preservation Dallas, and board member and chairman of The University of Oklahoma College of Architecture's Board of Visitors.

In 2018, MAA was honored to receive AIA Dallas' Firm of the Year Award, American Subcontractor Association's Architect of the Year Award, and a ranking of 43 on Interior Design Magazine's Hospitality Giants list. Mr. Merriman was personally included in D Magazine's 2018 and 2019 Dallas 500 Business Leaders list and MAA has been consistently ranked as a Top 10 firm by the Dallas Business Journal. He also received the OU College of Architecture's Distinguished Alumni Award in 2013.

MAA has been integral in the design of 30 Downtown Dallas projects over the past 17 years, including the renovation and restoration of more than 20 downtown historic buildings. The team can be credited with redesigning a large portion of downtown Dallas' skyline. Their work has helped developers create the resurgence in downtown living and retail growth. Among the firm's portfolio includes the two largest redevelopments in downtown Dallas' history - the $255 million renovation of The Statler and the $350 million renovation of the 52-story, 1.5 million square-foot former First National Bank tower, 1401 Elm. In 2018, MAA completed the oldest building renovation in downtown Dallas, the historic Dallas High School, originally built in 1907.

Additionally, MAA is currently working on the largest lifestyle retail center in the State of Texas, Grandscape at The Colony. This project comprises over three million square feet of lifestyle venues and two billion dollars in construction costs.

Please visit http://www.merriman-maa.com for more information.

Mr. Merriman can be contacted at +1 214-347-8096 or jerrym@merriman-maa.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.