Editorial Board   Guest Author

Ms. Walker

Megan Walker

Associate, Fisher Phillips

Megan E. Walker is an associate attorney with labor and employment law firm Fisher Phillips in San Diego, California. Ms. Walker represents a variety of employers in litigation matters, including wage and hour litigation, harassment and discrimination and regulatory compliance.

Before her legal career, Ms. Walker produced the world premiere of an off-Broadway play, provided research support to financial and legal professionals in global mergers & acquisitions, and worked as an analyst in merchandise planning and allocation at a Fortune 500 fashion retail conglomerate.

While in law school, Ms. Walker was an Articles Editor for the Ohio State Law Journal and served as President of the Business Law Society. She also served as an extern for the Honorable Judge Michael H. Watson in the Southern District of Ohio, where she not only assisted on projects at the district court level but also for the 6th Circuit when Judge Watson sat on an appellate panel by designation.

Ms. Walker earned CALI awards for excellence in multiple courses, including Legal Analysis & Writing II at Ohio State and Employment Law as a visiting student at the University of San Diego School of Law.

Ms. Walker serves on the Board of Directors for the Lawyers Club of San Diego, and she currently co-chairs the club's Human Trafficking Collaborative. Additionally, she volunteers as a pro-bono attorney through Casa Cornelia Law Center, where she assists victims of violent crimes and human trafficking who have provided assistance to law enforcement apply for U and T Visas.

Ms. Walker earned her J.D. from the Ohio State University, Moritz College of Law in 2014 and her B.A., magna cum laude, from New York University in 2006.

Please visit http://www.fisherphillips.com/attorneys-mwalker-1 for more information.

Ms. Walker can be contacted at +1 858-597-9611 or mewalker@fisherphillips.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.