Editorial Board   Guest Author

Mr. Allison

David Allison

Consumer Behavior Specialist, Valuegraphics

Consumer behavior specialist and Valuegraphics pioneer David Allison spent his career thinking about how to influence audiences for clients around the world in a variety of sectors.

Mr. Allison manages a boutique global advisory practice that eliminates the guesswork from strategic planning with statistically accurate third-party verification of who your target audience is, and how they will behave. His book about Valuegraphics, WE ARE ALL THE SAME AGE NOW, was published in 2018 and topped the global marketing and consumer behavior best-seller lists within 24 hours of its release.

Douglas Coupland says "Mr. Allison can see the patterns in the noise and tell us what the real signal is." Dorian Carroll, the VP of Mobile Shopping for Amazon says "Mr. Allison knows how to understand, reach and motivate target audiences more effectively and efficiently." Inc Magazine named his book one of the top ten Leadership Books of the year.

Dr. Piers Steel, the author of The Procrastination Equation, professor of Organizational Behavior and Human Resources at the University of Calgary and distinguished research chair at the Canadian Center for Advanced Leadership in Business, noted that "Social Media Giants and foreign powers seeking to manipulate election results know what drives choices and behavior- human values. Mr. Allison digs into this value fountainhead and makes its inner workings into a useful tool."

Mr. Allison provides research and advisory services on consumer behavior to companies around the world. His speaking engagements are managed by the Global Speakers Agency and the National Speakers Bureau.

Please visit http://www.valuegraphics.com for more information.

Mr. Allison can be contacted at +1 604-786-0152 or david@valuegraphics.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.