Editorial Board   Guest Author

Mr. Allison

David Allison

Founder, The Valuegraphics Database

Human Behavior Expert and Values Thinking Pioneer David Allison is a bestselling author, an international speaker, and an advisor in a wide variety of industry sectors and disciplines. His research helps organizations all over the world engage and influence their target audiences as much as 8X more powerfully than possible before.

He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs and expects, and can determine exactly what buttons to push to trigger specific behaviors from any group of people, anywhere on earth.

As the Pioneer of Values Thinking, a decision-making process centered on the shared values of an audience, he is a tireless advocate for disrupting demographic profiling. The Valuegraphics Database proves conclusively that demographic stereotypes have no place in any organization, especially during this increasingly divisive moment in history.

His most recent book, We Are All the Same Age Now, was a #1 best-seller within 24 hours of its release, and INC Magazine named it one of the top ten Leadership Books of the year. Kirkus Reviews called it a genuinely original contribution to marketing literature. Douglas Coupland says Mr. Allison can see the patterns in the noise and tell us what the real signal is. Dorian Carroll, the VP of Mobile Shopping for Amazon says Mr. Allison knows how to understand, reach and motivate target audiences more effectively and efficiently. Inc Magazine named his book one of the top ten Leadership Books of the year.  

Please visit http://www.valuegraphics.com for more information.

Mr. Allison can be contacted at +1 604-786-0152 or david@valuegraphics.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.