Editorial Board   

Mr. Luciani

Doug Luciani

Chief Associate, PRofit from PR - Public Relations & Marketing

Doug Luciani leads PRofit from PR - Public Relations and Marketing. Focusing on media relations, marketing communications, e-marketing strategies and media training, the Orlando based firm specializes in the hospitality, travel and tourism industries. PRofit from PR's client roster includes hotels and resorts across the United States, and also features businesses in the fields of technology, healthcare, security, real estate and corporate training. As a result of his leadership and success with PRofit from PR, Luciani also serves as the Vice President of Public Relations for Dickinson & Associates Advertising & Marketing and Chief Communications Officer for Florida Vacation Auction. Before launching PRofit from PR, Luciani worked as the public relations manager for MeriStar Hotels & Resorts, (now Interstate Hotels & Resorts after a merger) the nation's largest hotel management company. In that role, he worked to gain publicity and generate revenue for a variety of property types including golf, beachfront, spa, ski and tennis resorts. Prior to joining MeriStar, Luciani served as a public relations representative for VISIT FLORIDA, the Sunshine State's official tourism promotion corporation. In addition to public relations experience, he has nearly six years of experience as a broadcast journalist, anchor and talk show host. Luciani worked for both television and radio stations throughout Florida and Louisiana. During that time, he had the privilege to cover a variety of news and sports stories. As a result he has interviewed and interacted with local characters, national newsmakers, and sports figures. Luciani's work has been recognized with a number of Florida Public Relations Association Image Awards and several broadcasting awards. PRofit from PR and its client Hawk's Cay Resort celebrated their combined success by capturing top honors from Visit Florida, the state's official tourism marketing corporation, at the 2005 Governor's Conference on Tourism. The team took home the Flagler Award's Best in Show for its budget category. The award recognizes the resort^a's marketing efforts, including public relations, promotions, advertising, and collateral. Luciani has been an invited guest speaker to a number of public relations and business marketing seminars and has led media training seminars approved for continuing education credits by the Florida Bar Association. His work has been recognized with a number of Florida Public Relations Association Image Awards and several broadcasting awards. A graduate of the University of Florida, he is a member of the Florida Public Relations Association, Public Relations Society of America and several regional business development organizations.

Mr. Luciani can be contacted at 407-719-6102 or doug@profitfrompr.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.