Editorial Board   

Mr. Luciani

Doug Luciani

Chief Associate, PRofit from PR - Public Relations & Marketing

Doug Luciani leads PRofit from PR - Public Relations and Marketing. Focusing on media relations, marketing communications, e-marketing strategies and media training, the Orlando based firm specializes in the hospitality, travel and tourism industries. PRofit from PR's client roster includes hotels and resorts across the United States, and also features businesses in the fields of technology, healthcare, security, real estate and corporate training. As a result of his leadership and success with PRofit from PR, Luciani also serves as the Vice President of Public Relations for Dickinson & Associates Advertising & Marketing and Chief Communications Officer for Florida Vacation Auction. Before launching PRofit from PR, Luciani worked as the public relations manager for MeriStar Hotels & Resorts, (now Interstate Hotels & Resorts after a merger) the nation's largest hotel management company. In that role, he worked to gain publicity and generate revenue for a variety of property types including golf, beachfront, spa, ski and tennis resorts. Prior to joining MeriStar, Luciani served as a public relations representative for VISIT FLORIDA, the Sunshine State's official tourism promotion corporation. In addition to public relations experience, he has nearly six years of experience as a broadcast journalist, anchor and talk show host. Luciani worked for both television and radio stations throughout Florida and Louisiana. During that time, he had the privilege to cover a variety of news and sports stories. As a result he has interviewed and interacted with local characters, national newsmakers, and sports figures. Luciani's work has been recognized with a number of Florida Public Relations Association Image Awards and several broadcasting awards. PRofit from PR and its client Hawk's Cay Resort celebrated their combined success by capturing top honors from Visit Florida, the state's official tourism marketing corporation, at the 2005 Governor's Conference on Tourism. The team took home the Flagler Award's Best in Show for its budget category. The award recognizes the resort^a's marketing efforts, including public relations, promotions, advertising, and collateral. Luciani has been an invited guest speaker to a number of public relations and business marketing seminars and has led media training seminars approved for continuing education credits by the Florida Bar Association. His work has been recognized with a number of Florida Public Relations Association Image Awards and several broadcasting awards. A graduate of the University of Florida, he is a member of the Florida Public Relations Association, Public Relations Society of America and several regional business development organizations.

Mr. Luciani can be contacted at 407-719-6102 or doug@profitfrompr.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.