Editorial Board   Guest Author

Mr. Mizes

Ben Mizes

CEO, Clever Real Estate

Ben Mizes is the Co-Founder and CEO of Clever Real Estate, the free online service that connects you with a top-rated, full service real estate agent who can help you save thousands on commission. Clever was founded on the idea that home buying and selling is too expensive and fraught with hidden fees. By offering a discount solution that still provides all the services you come to expect from an agent, Mr. Mizes hopes to disrupt a stall industry.

Mr. Mizes' real estate journey to become the CEO of a thriving real estate tech start-up began in St. Louis, Missouri, his hometown. He invested in several multi-family properties right out of college with his business partner and Clever Real Estate's CSO, Luke Babich. Mr. Mizes became obsessed with real estate investing, and he's now an active real estate investor with 22 units in St. Louis, and a licensed Real Estate Agent in the State of Missouri.

Mr. Mizes realized the real estate industry was ripe for disruption when he saw the ridiculously high fees associated with Realtor commissions. These commissions are typically five to six percent of the home's value - which can seriously cut into profits. Of course, home sellers still need the expertise and knowledge that real estate agents provide. Mr. Mizes founded Clever Real Estate to solve this problem by offering discount solutions with the same quality of service.

Mr. Mizes is a graduate of Indiana University - Bloomington business school, and he's passionate about real estate, investing, and start-up. You can connect with Ben on LinkedIn and follow his real estate investing blog here.

Please visit https://www.listwithclever.com for more information.

Mr. Mizes can be contacted at +1 925-964-3909 or ben@movewithclever.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.