Editorial Board   Guest Author

Ms. Sedeno

Amy Sedeno

Executive Director & Partner, Carolyn Izzo Integrated Communications (CIIC)

A pro in the hospitality and tourism industry with over seven years of experience, Amy Sedeño is the Executive Director and Partner at Carolyn Izzo Integrated Communications (CIIC) which includes the Quintana Roo Tourism Board and Barbados Tourism Board (Latin America) accounts.

Ms. Sedeño's destination experience includes work with the Dominican Republic, Acapulco, Chile, and Guatemala. In addition to destinations, she has an extensive roster of properties under her belt, including Marriott International Inc., where she supported nine brands and more than 79 properties in Mexico and Latin America and Palladium Hotel Group.

Ms. Sedeño has also worked with Grand Lucayan (Bahamas), Solmar Group (Los Cabos), Mexico Grand Hotels (Los Cabos), Hotel El Ganzo (Los Cabos), Cala Luna hotel (Costa Rica), Casa del Mar (Los Cabos), Hyatt Ziva and Hyatt Zilara (Mexico and Jamaica), Caribe Hilton, Hilton Puerto Vallarta Resort, Krystal Grand Hotel Group (Mexico), Aliz Hotel Times Square (New York), and Atlantic Hotel & Spa (Florida).

Ms. Sedeño has also spearheaded campaigns for high-profile Real Estate clients, including the launch of Rancho San Lucas, a real estate and resort development in Los Cabos and the first to feature Greg Norman-branded oceanfront Estates and Vivo Resorts, a development in Puerto Escondido, Oaxaca by two-timeOlympian, Cary Mullen.

Within the Food and Beverage sectors, Ms. Sedeño has executed campaigns for ProChile promoting Chilean wine and olive oil products in the U.S. as well as the launch campaign of Bordeaux-based winemakers Barton & Guestier in top target markets. She's Wine & Spirit Education Trust (WSET) certified and holds French Wine Scholar and Spanish Wine Scholar certifications from the Wine Scholar Guild.

Ms. Sedeño is also an active contributor to luxury publications Caribbean Living and Swanky Retreats.

Please visit http://www.ciicnews.com for more information.

Ms. Sedeno can be contacted at +1 305-677-3904 or asedeno@ciicnews.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.