Editorial Board   Guest Author

Mr. De Lowe

Brian De Lowe

President & Co-Founder, Proper Hospitality

Brian De Lowe is President and Co-Founder of Proper Hospitality, which operates and brands high-end lifestyle hospitality experiences under its Proper, Avalon, and Custom brands. In his role as President at Proper Hospitality, Mr. De Lowe is responsible for finding and developing buildings in culturally vibrant cities and neighborhoods.

Together with his partners and the rest of Proper's executive leadership, Mr. De Lowe brings together a team of talented people in design, food & beverage, health & wellness, and hospitality to make the buildings come alive as unique, one-of-a-kind, high-end lifestyle hotels. He also oversees overall strategy and the conceptualization and development of the Proper brand, as well as strategic and culinary partnerships.

Mr. De Lowe is also President and Co-Founder of Kor Real Estate Partners, a fully-integrated real estate investment, development and management firm that is well regarded for its use of creative design and distinctive branding to bring enhanced value to its investments in hotels, multifamily, and other lifestyle real estate assets. At Kor, he leads corporate strategy and the sourcing and execution of all real estate acquisitions & partnerships, having successfully closed over $1 billion of lifestyle real estate projects since re-launching Kor in 2012.

Prior to founding Proper Hospitality, Mr. De Lowe was the Vice President of Strategy & Business Development for Viceroy Hotel Group, where he oversaw all aspects of the company's acquisition and business development activities throughout the Americas.

Previously, Mr. De Lowe served as Development Director at Kor, leading the acquisition, development and redevelopment of urban multifamily, adaptive reuse, and hotel projects in the U.S. and Latin America.

Mr. De Lowe is a graduate of the University of Southern California's Marshall School of Business, where he graduated magna cum laude, and currently resides in Santa Monica, California with his wife and daughter.

Please visit http://www.properhotel.com for more information.

Mr. De Lowe can be contacted at +1 424-244-1729 or brian.delowe@properhotel.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.