Editorial Board   Guest Author

Ms. Hurley

Amanda Hurley

Corporate Director of Marketing, broughtonHOTELS

Before joining broughtonHOTELS in October of 2018, Amanda Hurley spent nearly a decade honing her digital marketing skills for various hospitality companies and marketing agencies. In fact, Ms. Hurley's professional career first began as a Reservationist for Ayres Hotels of Southern California, in which she quickly worked her way up to Social Media Coordinator for the Orange County branch of Ayres Hotels.

Ms. Hurley eventually served as Creative Director for a Southern California marketing agency. From there, she became Corporate Director of Marketing for hotel management company, broughtonHOTELS.

As the Corporate Director of Marketing for broughtonHOTELS Ms. Hurley oversees all digital marketing aspects for broughtonHOTELS Management and individual portfolio hotels. In this regard, she is responsible for digital advertising, website content management, social media marketing, event planning, public relations and driving direct conversions for all hotels in the portfolio.

Ms. Hurley's thorough experience and knowledge in the social media marketing space through managing multiple hotel social media channels has led her to manage, train, and mentor all social media marketing leaders at each broughtonHOTELS property.

Ms. Hurley graduated from Oregon State University in Corvallis, Oregon with a Bachelor's Degree in Sociology with an Environment and Natural Resources emphasis and minor in Political Science.

Without the mentorship Ms. Hurley received from her first connection to the hospitality world, the late Mathew Hildebrant, she would have never found her true calling into hospitality marketing.

Please visit http://www.broughtonhotels.com for more information.

Ms. Hurley can be contacted at +1 949-468-0480 or amanda@broughtonhotels.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.