Editorial Board   

Mr. Post

Robert Post

CEO, Knowland

Robert (Bob) Post is currently the Chief Executive Officer at Knowland, a provider of hospitality software to properties looking to regain control of their profitability. Mr. Post joined Knowland in May, 2019 to lead them through their next phase of growth. He is also the Executive Chairman of FranConnect and a former Board Member of The Monaker Group.

As an entrepreneur and veteran software company executive, Mr. Post excels at leading tech companies through mid-cap stages of growth, including exit strategies. He specializes in restructuring and operational turnarounds for private equity and public entities. He focuses his efforts on businesses with growth paths from $10m to $200m in revenue.

As a Chief Executive Officer, Chief Financial Officer and other executive leadership roles, Mr. Post has worked with many high-growth companies including TravelCLICK, FranConnect, Cloud5 Communications and Oracle Hospitality. In addition, he provides executive-level consulting on Technology and Distribution technology to Travel and Hospitality industry brands including Marriott, Amadeus, and IHG.

Mr. Post was recognized as the CEO of the Year by the Illinois Information Technology Association and named a finalist for the Ernst & Young Entrepreneur of the Year Award. He earned a Bachelor of Science from Duquesne University and attended the Advanced Management Program with Wharton School of Business. You can connect with Mr. Post on LinkedIn.

Please visit http://www.Knowland.com for more information.

Mr. Post can be contacted at +1 571-429-5772 or bpost@knowland.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.