Editorial Board   Guest Author

Mr. Astrachan

Isaac-Daniel Astrachan

Principal, Stephen B. Jacobs Group

Isaac-Daniel Astrachan, AIA LEEP AP is a Principal at the Stephen B. Jacobs Group in New York City and was the Executive Architect for the citizenM New York Bowery Hotel. He started in 1998 as the project manager for Hotel Giraffe.

Since then Mr. Astrachan has worked on many different hospitality and residential projects, including 325 Fifth Avenue, Edge in Williamsburg, 200 Lafayette Street, and Gansevoort Meatpacking and Park Avenue hotels, and 868 Lorimer on the Park. He recently completed ALTA LIC, a 43-story residential tower in Long Island City, and citizenM NY Bowery Hotel, the tallest modular hotel in the world.

As a current leader within the Architectural/Design space in New York City, Mr. Astrachan has been instrumental in bringing modular and volumetric design concepts and implementation to New York City. He currently speaks at conferences and events throughout the United States on the importance of modular design and construction in building for a better future.

Prior to joining the firm, Mr. Astrachan worked for Didier Repellin, Chief Architect and Inspector-General of historic monuments in France.

Mr. Astrachan graduated from Columbia College in 1990 and received his Master of Architecture degree from Harvard's Graduate School of Design in 1995. Originally from the village of Gordes in the south of France, and Detroit, Michigan, Mr. Astrachan resides in Battery Park City with his wife and son. He serves on the board of Downtown United Soccer Club and is a member Pier 40 Champions. He advocates for the creation of more athletic field space in the City for not for profit youth sports organizations.

Please visit http://www.sbjgroup.com for more information.

Mr. Astrachan can be contacted at +1 212-421-3712 or contactus@sbjgroup.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.