Editorial Board   Guest Author

Mr. Taillon

Justin Taillon

Department Head Hospitality & Tourism Management, Highline College

Justin Taillon high school guidance counsellor nailed his professional path when she called him a hospitality personality when handing him his diploma. Mr. Taillon subsequently spent a decade in hospitality operations including stints with Starwood, Marriott, and Hilton.

In 8 years he opened 4 properties, in roles varying from intern in the housekeeping department to Assistant General Manager. In fact, his lodging career began in Food & Beverage operations while he was still in high school, he moved into hotel operations while earning his bachelor's degree from the University of Houston, and his applied lodging career culminated in an Assistant General Manager posting with Hilton.

Mr. Taillon then moved into academia, working toward higher education degrees from the University of Guelph (MBA) in Toronto and Texas A&M University (PhD). The dichotomy of applied and academic work remains integral to him. He maintains this academic and applied focus in his research and outreach by serving as an Editor for Anatolia, being a Global Director for HFTP (Hospitality Financial & Technology Professionals), Chairing HITEC in 2019 and 2020, and working with local industry partners through grants and financed projects such as Starbucks, Food Innovation Network, Port of Seattle (i.e. SeaTac Airport), and many more.

Mr. Taillon's primary research areas of emphasis are market-based socio-cultural conservation and negotiation theory. His research is highlighted by projects he has completed in South Korea, Peru, Costa Rica, Canada (e.g. Quebec, Toronto), USA (e.g. Myrtle Beach, Lake Travis), Ireland, Brazil, Bolivia, Kenya, Qatar, the United Arab Emirates, Turks & Caicos, Montenegro, and more.

Please visit http://www.highline.edu for more information.

Mr. Taillon can be contacted at +1 206-878-3710 or jtaillon@highline.edu

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.