Editorial Board   

Mr. McGlashan

Euan McGlashan

Global Co-founder & Chief Executive Officer, Valor Hospitality Partners

Following an award-winning career in luxury, resorts, independent and branded hotels, Euan McGlashan formed Valor Hospitality Partners in 2012 with longtime friend and business partner Steve Cesinger.

Since then, Mr. McGlashan and his dynamic team have executed on many distressed property turnarounds, new builds and re-brandings, resulting in a highly-regarded reputation for the quality of the Valor execution both commercially and culturally.

In 2013, Mr. McGlashan formed PMR Hospitality Partners in Cape Town, South Africa with lifelong friends, Tony Romer-Lee and Michael Pownall, creating a bespoke, unique, full-service management company targeted at filling a huge need gap in the Sub-Saharan African hospitality market. In 2018, PMR became Valor Africa & Middle East turning Valor into what is now referred to as Valor Global with new office openings in Bangkok, Thailand and Dubai.

Mr. McGlashan's vision for a truly bespoke global management company sharing resources, skills, and strategic thinking, as well as internally-created operating systems, procedures and guidelines which Reimagine Hospitality has come to life with Valor Global now managing, asset managing advising, or consulting on over 50 projects around the world.

Valor Hospitality Partners is a full service hotel management, acquisition and development company offering an array of services including site selection, product selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening hospitality management and operations management.

Please visit http://www.valorhospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/euan-mcglashan-805a176/

Mr. McGlashan can be contacted at +1 404-846-0700 or emcglashan@valorhospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.