Editorial Board   Guest Author

Mr. Ogdie

Joe Ogdie

General Manager, The Lodge at Blue Sky, Auberge Resorts Collection

Joe Ogdie serves as the General Manager of The Lodge at Blue Sky, Auberge Resorts Collection, a luxury resort located just outside Park City, Utah in the Wasatch Mountain Range. In his role, Mr. Ogdie oversees the daily operations of the resort, which encompasses 46 rooms and suites, The Edge Spa, signature restaurant Yuta led by James Beard Award-winning Chef Galen Zamarra. The High West Distillery and countless outdoor activities, such as heli-skiing, horseback riding and kids' programs seek to connect guests with the expansive 3,500-acre mountain paradise.

An experienced luxury hospitality professional, Mr. Ogdie has spent his career working in key management positions with globally recognized hotel brands. Before joining The Lodge at Blue Sky team, Mr. Ogdie served as Interim General Manager at Calistoga Ranch, Auberge Resorts Collection, the luxurious private canyon hideaway in Napa Valley, California. Prior to that, he served as Director of Operations and Director of Food and Beverage at Solage, Auberge Resorts Collection, Napa Valley's spirited property designed for foodies and wellness seekers. Mr. Ogdie began his career with Four Seasons, working across properties in Hawaii, New York and Florida.

Mr. Ogdie holds a degree in hospitality management from Baltimore International College. An outdoor enthusiast with a passion for food and wine. Mr. Ogdie spends his free time skiing and cooking. When traveling, he loves to visit exotic locales where he can experience the destination's food and beverage scene one restaurant at a time, with a preference for places off the beaten path.

Please visit http://www.aubergeresorts.com/bluesky for more information.

Mr. Ogdie can be contacted at +1 435-571-0349 or joe.ogdie@aubergeresorts.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.