Editorial Board   Guest Author

Mr. Chang

Jack Chang

Chief Technology Officer, Towne Park

Jack Chang leads Towne Park's Center for Technology & innovation and is responsible for helping to drive innovation, create demand and leverage the most advanced technology to deliver the right solutions for our clients and the best experience for our people and consumers. He directs the planning and implementation of enterprise IT and technology initiatives that result in the successful delivery of quality, reliable, scalable and cost-effective technology solutions.

With more than 30 years of executive leadership experience in the IT and technology industries, Mr. Chang has a proven track record of innovation and delivering transformative technologies, products, and services to achieve business goals in B2B and B2C markets. Prior to joining Towne Park, Mr. Chang was the Chief Technology and Product Officer for Transdev North America, a $1.5B transportation business unit of a global transportation company. Mr. Chang helped transform the company to become technology-centric and engineered product strategies to create differentiation through a focus on customer and associate experiences. Among many innovations, he built an e-commerce platform to connect riders and drivers in public transit, ride hailing services, taxis, airport ride sharing shuttles, electric vehicles and autonomous vehicles across multiple markets. Previously, he held numerous entrepreneurial and leadership roles, including CEO of Silicon Valley technology start-ups in television streaming and cloud-based communications technology.

Mr. Chang holds a Master's of Science from Stanford University and a Bachelor's of Science Cum Laude from the University of California at Berkeley. Mr. Chang is fluent in Mandarin and has a history of driving first-of-its-kind innovations.

Please visit http://www.townepark.com for more information.

Mr. Chang can be contacted at +1 800-291-6111 or jchang@townepark.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.