Editorial Board   Guest Author

Mr. Bitzer

Matt Bitzer

Chief Executive Officer & Co-founder, Blue Magnet Interactive

Matt Bitzer is the CEO and Co-founder of Blue Magnet Interactive, the award-winning, Chicago-based digital marketing agency serving the hospitality industry that was recognized as one of Inc. 5000's Fastest Growing Private Companies in 2016 and 2017. With over fifteen years of experience working with major hotel brands, independent properties, management companies, and hotel owners, Mr. Bitzer has devoted his career to helping hoteliers monetize their property's online presence through the thoughtful integration of SEO, content marketing, social media, paid media, email marketing, reputation management, and purposeful web design.

His experience has spanned from the agency world (what is now Sabre Hospitality), providing organic search engine optimization strategies for hotels across the globe, to the property level, heading the digital marketing for two flagship hotels in the Hilton Worldwide portfolio (Hilton Washington and Capital Hilton). Understanding the unique challenges of both the hotelier and the marketing agency has equipped Mr. Bitzer with a valuable perspective essential to Blue Magnet's success.

As CEO, Mr. Bitzer is accountable for leading Blue Magnet towards its vision: to be the world's most trusted name in hospitality digital marketing. This includes defining Blue Magnet's values, upholding its standards of excellence, forming strategic partnerships, driving business development, overseeing internal operations, ensuring customer satisfaction, boosting morale, tweeting, posting, blogging, and, occasionally, singing karaoke. His insights into the world of hotel digital marketing are regularly shared at industry conferences as well as on the official Blue Magnet blog.

Please visit http://www.bluemagnetinteractive.com for more information.

Mr. Bitzer can be contacted at +1 312-940-4395 or matt.bitzer@bluemagnetinteractive.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.