Editorial Board   Guest Author

Mr. Bitzer

Matt Bitzer

Chief Executive Officer & Co-founder, Blue Magnet Interactive

Matt Bitzer is the CEO and Co-founder of Blue Magnet Interactive, the award-winning, Chicago-based digital marketing agency serving the hospitality industry that was recognized as one of Inc. 5000's Fastest Growing Private Companies in 2016 and 2017. With over fifteen years of experience working with major hotel brands, independent properties, management companies, and hotel owners, Mr. Bitzer has devoted his career to helping hoteliers monetize their property's online presence through the thoughtful integration of SEO, content marketing, social media, paid media, email marketing, reputation management, and purposeful web design.

His experience has spanned from the agency world (what is now Sabre Hospitality), providing organic search engine optimization strategies for hotels across the globe, to the property level, heading the digital marketing for two flagship hotels in the Hilton Worldwide portfolio (Hilton Washington and Capital Hilton). Understanding the unique challenges of both the hotelier and the marketing agency has equipped Mr. Bitzer with a valuable perspective essential to Blue Magnet's success.

As CEO, Mr. Bitzer is accountable for leading Blue Magnet towards its vision: to be the world's most trusted name in hospitality digital marketing. This includes defining Blue Magnet's values, upholding its standards of excellence, forming strategic partnerships, driving business development, overseeing internal operations, ensuring customer satisfaction, boosting morale, tweeting, posting, blogging, and, occasionally, singing karaoke. His insights into the world of hotel digital marketing are regularly shared at industry conferences as well as on the official Blue Magnet blog.

Please visit http://www.bluemagnetinteractive.com for more information.

Mr. Bitzer can be contacted at +1 312-940-4395 or matt.bitzer@bluemagnetinteractive.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.