Editorial Board   Guest Author

Mr. Blondel

Herve Blondel

General Manager, Rancho La Puerta

Herve Blondel is the General Manager of Rancho La Puerta. He brings over 30 years of experience in managing luxury hotels, destination spas and wellness resorts in the multicultural hospitality space from numerous properties and brands including Mandarin Oriental, Hotel Nikko, Starwood Luxury Collection and Accor Hotels in Europe, as well as boutique hotels within the Joie de Vivre Hospitality and Leading Hotels of the World portfolios.

Under Mr. Blondel's direction, his properties have undergone multimillion dollar renovations and landed on award-winning lists such as Conde Nast Traveler and Travel + Leisure's annual recognitions. He has also launched brand new hotels and culinary concepts, created and executed overarching marketing and business plans, delivered impressive increasing hotel revenue year after year, and more.

Throughout his career, Mr. Blondel has worked in many countries across the globe, spanning Spain, England, Mexico, Venezuela, the United States and his native France, and he is fluent in English, Spanish, and French. Prior to his recent promotion to General Manager at The Ranch, where he is responsible for overseeing all operations and departments, Mr. Blondel served as Senior Director of Operations for over three years, where he managed resort operations as well as led a team of 450+ employees.

Mr. Blondel's drive to consistently yield excellent results is achieved through leading by action, creating common bonds through impactful communication among guests and colleagues alike. His passion is to make a difference in people's lives, which is demonstrated in his work and the teams he has built.

Mr. Blondel holds a cooking degree from the Ecole Ferrandi in Paris, as well as a degree in computer sciences and management from the Ecole de la Chambre de Commerce et d'Industrie in Paris.

Please visit http://www.rancholapuerta.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/herveblondel/?locale=de_DE

Mr. Blondel can be contacted at +1 619-255-7069 or rlp@jpublicrelations.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.