Editorial Board   

Ms. Hehir

Kim Hehir

VP of Strategic Planning, The Leading Hotels of the World

Kimberly Moffitt Hehir has served as Vice President of Strategic Planning for The Leading Hotels of the World since 2003. Ms. Hehir is responsible for managing the Company's joint ventures and ancillary businesses and acting as a liaison between each department within Leading Hotels of the World to ensure that all goals are consistent with the Company's Strategic Plan. She is also responsible for sourcing and evaluating new business opportunities and implementing those which yield a substantial return on investment, deliver value to the shareholders, enhance member benefits, and will achieve the company's overall goal of becoming an all-inclusive provider of goods and services to the luxury marketplace. Prior to joining The Leading Hotels of the World, Ms. Hehir was a Senior Investment Analyst at Shaffer & Company, which owns and asset manages over $1 billion of luxury hotel properties, many of which are members of Leading Hotels of the World. Prior thereto, Ms. Hehir was the global Director of Marketing and Corporate Communications for Sonnenblick-Goldman Company, an international real estate investment banking firm averaging US$10 billion in annual transactions. Before joining Sonnenblick-Goldman, Ms. Hehir was the Director of Strategic Marketing for HVS International.

Ms. Hehir can be contacted at 212-515-5630 or khehir@lhw.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.