Editorial Board   

Mr. Arenas

John Arenas

Chief Executive Officer, Worktopia

A recognized authority on flexible workplace strategies and a founder of Worktopia, John Arenas brings to the innovative company more than 20 years experience in commercial real estate. For 12 years of that time, he was involved in developing and operating business centers and globally marketing work mobility products. For the past 15 years, Mr. Arenas has been involved in helping to make companies operationally automated through software development. As chairman and CEO of STRATIS Business Center, Inc., Mr. Arenas brought the company from start up in 1997 to a successful merger with Regus Business Centres (RGU: London Stock Exchange) in which first round STRATIS investors realized an eight-fold return. Prior experience also includes tenure as a commercial real estate lender for Citigroup, and project engineer for Turner Corporation. Mr. Arenas holds a B.S. degree in civil engineering from Rutgers University and a Masters degree in business administration from the University of Michigan. Worktopia, Inc. is the global leader in On-Demand Workspace procurement services with over 1,000 workspace venues in 50 countries, including short meeting space, term office space and virtual offices on demand. For more information visit www.worktopia.com

Mr. Arenas can be contacted at 914-468-0812 or john.arenas@worktopia.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.