Editorial Board   

Mr. Guaracino

Jeff Guaracino

Vice President, Communications, Greater Philadelphia Tourism Marketing Corp

Jeff Guaracino is vice president of communications for the Greater Philadelphia Tourism Marketing Corporation (GPTMC), a position he assumed in 2006. In his role, Guaracino manages national and regional communications, the visiting journalist program, content development and corporate communications. He specializes in communications programs to African-American, Hispanic, Canadian and gay and lesbian travelers. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(R) a premier destination through marketing and image building that increases business and promotes the region's vitality. Guaracino joined GPTMC in 2001 as director of communications. He is part of the team at GPTMC that created the internationally recognized gay tourism campaign, Philadelphia - Get Your History Straight and Your Nightlife Gay(R). This ground-breaking campaign has won GPTMC top awards in the travel, public relations and advertising industries. Elseiver, an international book publisher, invited Guaracino to write the first book on gay tourism marketing called Gay and Lesbian Tourism: The Essential Guide for Marketers, which was released in 2007. Active in the community, Guaracino was appointed by Philadelphia Mayor John F. Street to serve on the Mayor's Commission on Children. He also serves as vice president of the Philadelphia Gay Tourism Caucus, an organization he co-founded in 2002. His public service has been recognized by the American Heart Association with the "Rookie of the Year Award" and by the AIDS Coalition of Southern New Jersey with the "President's Award." In 2003, the Philadelphia Public Relations Association recognized his work with the "PPRA Fast Track Award," and Philadelphia Magazine named Guaracino one of 22 people to watch. A Philadelphia region native, Guaracino was raised in New Jersey and currently resides in the Old City section of Philadelphia. He earned a Bachelor of Arts degree in communications from Rowan University in Glassboro, New Jersey.

Mr. Guaracino can be contacted at 215-599-2290 or jeff@gptmc.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.