Editorial Board   

Mr. Johnston

Hale Johnston

Senior Vice President, Regional Manager, EMPLOYERS

T. Hale Johnston has held executive and senior executive positions for over 15 years within the specialized field of workers' compensation. Currently, Mr. Johnston has been Senior Vice President, Regional Manager, Western Region since July 2010; prior to that he served as Senior Vice President, Regional Manager, Pacific Region since April 2006. He is responsible for management, profit and growth of traditional market business in the Western Region. Prior to joining EMPLOYERS®, Mr. Johnston was Vice President of Meadowbrook Insurance Group from December 2002 to November 2005 and President and Chief Operating Officer of Dodson Group from March 2001 to December 2002. Mr. Johnston is chairman of the Board of Directors of the California Workers' Compensation Institute, a private, nonprofit association working to improve California workers' compensation through research, information, education and representation. Mr. Johnston previously served as chairman of the Board of Directors for 2009 and was re-elected to the 2010 Board at the Institute's annual meeting in San Francisco. Based in Oakland, Calif., the Institute's primary function is to provide data, analyses and practical expertise on issues and trends affecting California workers' compensation, assist members in assessing their own operations, and to analyze key issues of interest to the workers' compensation community and public policymakers. CWCI's Board of Directors is comprised of 15 representatives from CWCI member insurers including Liberty Mutual Group, The Hartford Insurance Group and Chartis Insurance, among others. The Board meets quarterly and is responsible for the direction of the Institute's activities and educational efforts. Mr. Johnston holds B.A. degrees from William Jewell College in Liberty, Missouri.

Mr. Johnston can be contacted at to come or tocome

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.