Editorial Board

Mr. Sohn

Oliver Sohn

Co-Founder, Seventh Art Media

Oliver Sohn is a practiced real estate investment & development executive with extensive hospitality and marketing industry experience. He is a co-founding partner of Seventh Art Real Estate and Seventh Art Media (both under parent company Seventh Art Group) where he focuses on social media based business development and revenue management strategies. Since joining Seventh Art Group in 2006, Mr. Sohn successfully completed investment and development assignments on 20+ international deals in excess of total $3 billion, including investment strategy, business development, development strategy management, and marketing & sales. Seventh Art Group’s international client base includes companies such us Four Seasons, Mandarin Oriental, Marriott, Starwood, Trump International, Dubai World, Industrial Building Corporation (IBC), Plaza Hotel New York/Elad Properties and many more. Under Mr. Sohn’s co-leadership, Seventh Art Group has grown to an international practice with 150 worldwide hospitality and real estate projects, located in 22 cities across 4 continents and worth over US$7BN. In January of 2011 Mr. Sohn joined with Douglas O’Reilly to launch Seventh Art Media under the Seventh Art Group to focus on helping hotel brands and properties leverage social media as a means for sales & marketing, PR and customer service benefits.

Mr. Sohn can be contacted at 212-431-8289 or osohn@seventhartgroup.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.