Editorial Board   Guest Author

Mr. McCartan

Michael McCartan

Managing Director Europe, the Middle East, and Africa, Duetto

Michael McCartan joined Duetto as managing director for Europe, the Middle East and Africa in 2014 to spearhead the rollout of disruptive pricing tools throughout the region. From Duetto's London office, Mr. McCartan directs the vision and execution across Europe, and has overseen massive growth by building the right strategies and partnerships. Since joining Duetto, he has helped establish Duetto teams in France, Italy and across the DACH region.

Prior to Duetto, Mr. McCartan held several leadership positions and rose to CEO of eRevMax, overseeing the daily operations of the Rate Tiger and Simple Distribution brands, where he grew the operations to serve more than 8,000 customers and capture data benefitting more than 40,000 hotels worldwide. He directed product development, business development, and customer and hotel relationship management in more than 100 countries. Prior to eRevMax, Mr. McCartan held senior management positions at Pegasus Solutions and at UK-based Computer and Design Services, where he managed sales of software solutions for the civil engineering industry. McCartan has an engineering degree from the University of Cape Town and a business degree from the Open University.

A specialist in software product management, business development, technical pre/post-sales and overall project management, Mr. McCartan has more than 20 years of experience in the hospitality industry. He is adept at engineering creative solutions and then executing their delivery, understanding the exact needs of the client and the challenges surrounding the market. He is a frequent speaker and panelist at major travel industry events across the EMEA region.

Please visit http://www.duettoresearch.com for more information.

Mr. McCartan can be contacted at +44 755-796-8806 or michael.mccartan@duettoresearch.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.