Editorial Board   Guest Author

Mr. McCartan

Michael McCartan

Managing Director Europe, the Middle East, and Africa, Duetto

Michael McCartan joined Duetto as managing director for Europe, the Middle East and Africa in 2014 to spearhead the rollout of disruptive pricing tools throughout the region. From Duetto's London office, Mr. McCartan directs the vision and execution across Europe, and has overseen massive growth by building the right strategies and partnerships. Since joining Duetto, he has helped establish Duetto teams in France, Italy and across the DACH region.

Prior to Duetto, Mr. McCartan held several leadership positions and rose to CEO of eRevMax, overseeing the daily operations of the Rate Tiger and Simple Distribution brands, where he grew the operations to serve more than 8,000 customers and capture data benefitting more than 40,000 hotels worldwide. He directed product development, business development, and customer and hotel relationship management in more than 100 countries. Prior to eRevMax, Mr. McCartan held senior management positions at Pegasus Solutions and at UK-based Computer and Design Services, where he managed sales of software solutions for the civil engineering industry. McCartan has an engineering degree from the University of Cape Town and a business degree from the Open University.

A specialist in software product management, business development, technical pre/post-sales and overall project management, Mr. McCartan has more than 20 years of experience in the hospitality industry. He is adept at engineering creative solutions and then executing their delivery, understanding the exact needs of the client and the challenges surrounding the market. He is a frequent speaker and panelist at major travel industry events across the EMEA region.

Please visit http://www.duettoresearch.com for more information.

Mr. McCartan can be contacted at +44 755-796-8806 or michael.mccartan@duettoresearch.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.