Editorial Board   Guest Author

Mr. Carmody

James M. Carmody

Vice President & General Manager, Seaport Hotel & World Trade Center

James M. Carmody joined Seaport in September, 2004, assuming the position of Vice President and General Manager. Mr. Carmody brings over 30 years of hospitality experience to the role; having both a medical and hospitality background, he has a commitment to superior customer service. He is responsible for daily operations of the award-winning, mixed-use facility. A graduate of Cornell University and the Culinary Institute of America, Mr. Carmody was previously Vice President of General Services for the Tufts-New England Medical Center in Boston, where he was responsible for clinical ancillary services and hotel services at the tertiary care institution. He oversaw a variety of departments including facilities management, dietary, volunteer services, clinical labs and security. Prior to his tenure at New England Medical Center, Mr. Carmody held numerous management positions at a variety of upscale hotels, with a focus on food and beverage operations. He previously worked as Hotel Manager at the Boston Harbor Hotel, Food and Beverage Director at both the Mandalay Four Seasons Hotel in Las Vegas and the Omni International Hotel in Atlanta, and Assistant Food and Beverage Director at the Ritz-Carlton in Chicago. Mr. Carmody’s community involvement includes serving on the Board of Caritas Carney Hospital and the Board of Cathedral High School. He is the President of the Guild of Oenophilists and is Chairman of the Greater Boston Convention & Visitor’s Bureau’s Restaurant Week event.

Mr. Carmody can be contacted at James.carmody@seaportboston.com or 617-385-5105

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.