Editorial Board   Guest Author

Mr. Branham

Leigh Branham

Founder & Principal, Keeping the People, Inc.

Leigh Branham, SPHR, is Founder and Principal of Keeping the People, Inc., Overland Park, Kansas, a talent management consulting firm which helps organizations analyze root causes of turnover and employee disengagement, then develop and implement employer-of-choice strategies. His previous experience includes serving as Leader of the Talent Management practice for Right Management Consultants’ Heartland region. Mr. Branham has authored three books on employee engagement and retention, including his most recent (coauthored with Mark Hirschfeld)—Re-Engage: How America’s Best Places to Work Inspire Extra Effort in Extraordinary Times (McGraw-Hill, 2010). Re-Engage is based on 2.1 million employee engagement surveys from 10,000 employers and reveals six universal drivers of employee engagement that characterize best places to work regardless of industry, size, or geographic location. In cooperation with the Saratoga Institute, Mr. Branham wrote The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It’s Too Late (AMACOM Books, 2005)--about the root causes of employee disengagement and turnover, based on post-exit surveys of more than 19,700 employees in 17 industries conducted from 1998 through 2003. Released in January, 2005 this book was selected by businessbookreview.com and The Library Journal as one of the top 30 business books of the year and was released in audio summary form by Executive Soundview. His first book, Keeping the People Who Keep You in Business, was published by the American Management Association in 2001 and featured hundreds of innovative employee retention best practices. It was named by the Harvard Management Update as one of the top three books on the topic and has been published in several foreign-language versions. Mr. Branham received a bachelor's degree in English Literature from Vanderbilt University, has two Master’s degrees from the University of Missouri-Columbia. He has 25 years experience in human resource consulting, and speaks frequently on the topics of employee engagement/retention, career development in organizations, employment practices, workforce trends, leadership, and management development. Mr. Branham is recognized internationally as an authority on employee engagement/retention, and has delivered presentations and management training in China, Argentina, Chile, Paraguay, Canada, Malaysia, and Poland. Mr. Branham has been interviewed on National Public Radio, published in The Harvard Business Review, and quoted in Business Week, The Los Angeles Times, The Chicago Tribune, and many others through The Associated Press, as an expert on employee retention. He publishes a quarterly e-newsletter—Keeping the People Report. Mr. Branham is also a member of the Society for Human Resource Management SHRM, and has achieved certification from SHRM as a Senior Professional in Human Resources (SPHR). Leigh Branham in his own words: "If there is one thing that I've learned in my business career and in my research into what works to motivate, engage, and keep the right people, is that good management, a positive culture, and caring leaders are far more important than pay and benefits. I get tremendous satisfaction from helping leaders and managers identify and implement the employee engagement practices that best align with their business objectives, talent marketplace, and current workforce." For more information, visit www.keepingthepeople.com

Mr. Branham can be contacted at 913-620-4645 or LB@keepingthepeople.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.