Editorial Board   Guest Author

Ms. Merbach

Sherri Merbach

Managing Director, C-Suite Analytics

Sherri Merbach has extensive experience providing organizational development, executive coaching, leadership development, and consulting services. Ms. Merbach is a change agent creating a sustainable bottom-line impact. She brings her high degree of personal effectiveness plus her accumulated skills and experiences to clients. Known for her ability to connect with both CEOs, leaders at all levels, and front-line employees, Ms. Merbach brings three distinct credentials to her clients. Ms. Merbach is a business executive first, having earned her CPA designation while working with a top-5 global accounting firm and subsequently earning her MBA degree. She then made the non-traditional leap from accounting to human resources with the renowned human resources team at Walt Disney World, training executives at the acclaimed Disney Institute and solving complex organizational development issues across Disney's parks and resorts. Career three leveraged Ms. Merbach's business and consulting experiences where she was an executive leader for sales recruiting and training teams at several leading vacation ownership organizations. She delivers results by leveraging her business-driven skills. For her clients, Ms. Merbach has conducted hundreds of management work sessions, retreats, and coaching sessions with an emphasis on improving employee retention and engagement along with strategic planning, performance management, organizational effectiveness, succession planning, team building, and leadership development. She has designed and implemented leadership, customer service, and sales training programs. Ms. Merbach has a Master of Business Administration from the University of Central Florida. She successfully passed the Certified Public Accountant exam. She has Bachelor of Science degrees in Organizational Behavior, Management, and Accounting from Illinois State University in Normal, Illinois.

Please visit http://www.c-suiteanalytics.com for more information.

Ms. Merbach can be contacted at 407-948-0321 or smerbach@c-suiteanalytics.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.