Editorial Board   Guest Author

Ms. Merbach

Sherri Merbach

Managing Director, C-Suite Analytics

Sherri Merbach has extensive experience providing organizational development, executive coaching, leadership development, and consulting services. Ms. Merbach is a change agent creating a sustainable bottom-line impact. She brings her high degree of personal effectiveness plus her accumulated skills and experiences to clients. Known for her ability to connect with both CEOs, leaders at all levels, and front-line employees, Ms. Merbach brings three distinct credentials to her clients. Ms. Merbach is a business executive first, having earned her CPA designation while working with a top-5 global accounting firm and subsequently earning her MBA degree. She then made the non-traditional leap from accounting to human resources with the renowned human resources team at Walt Disney World, training executives at the acclaimed Disney Institute and solving complex organizational development issues across Disney's parks and resorts. Career three leveraged Ms. Merbach's business and consulting experiences where she was an executive leader for sales recruiting and training teams at several leading vacation ownership organizations. She delivers results by leveraging her business-driven skills. For her clients, Ms. Merbach has conducted hundreds of management work sessions, retreats, and coaching sessions with an emphasis on improving employee retention and engagement along with strategic planning, performance management, organizational effectiveness, succession planning, team building, and leadership development. She has designed and implemented leadership, customer service, and sales training programs. Ms. Merbach has a Master of Business Administration from the University of Central Florida. She successfully passed the Certified Public Accountant exam. She has Bachelor of Science degrees in Organizational Behavior, Management, and Accounting from Illinois State University in Normal, Illinois.

Please visit http://www.c-suiteanalytics.com for more information.

Ms. Merbach can be contacted at 407-948-0321 or smerbach@c-suiteanalytics.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.