Editorial Board   

Mr. Day

Ryan Day

Founding Partner, The Portal Live, LLC

Born and raised in Ann Arbor, Michigan, Ryan Day earned his bachelor of fine arts degree from Kendall Collage of Art and Design in 2004. Embracing his passion for innovation, he soon after opened a successful design firm, Ryan Day Design. From its inception, the firm focused on providing clients the highest possible return on their advertising investments by creating fully integrated multiplatform marketing campaigns. Mr. Day draws on his experience to develop elegant solutions to enhance productivity in complex, interconnected consumer ecosystems. Mr. Day works with clients to implement sustainable systems-based solutions that address the ongoing frustrations business owners face regarding low returns on conventional advertising, and inadequacies in the ability to reach motivated consumers. Mr. Day founded The Portal Live, LLC in 2005 after studying conventional and emerging advertising models including in-room hotel publications, in-flight print media, location-based digital advertising, intuitive mobile marketing, and social media communications. This provided the guidelines to develop a system that would consistently provide boutiques access to new highly motivated consumers, while ensuring hotels enjoyed increased revenue. Recognizing significant opportunities in emerging mobile web technologies, Mr. Day launched Touch Tech Media Lab, LLC in 2013. The company creates custom multi-platform web applications and mobile websites designed specifically to increase exposure, usability, and conversions among mobile customers. Supported by a team of software developers, Mr. Day now looks to establish Touch Tech Media Lab, LLC as an industry leading developer of custom digital solutions for small to medium sized businesses. Mr. Day remains as a partner and continues to follow the market and drive Touch Tech Media Lab forward, connecting local consumers with regional businesses via mobile web technologies.

Mr. Day can be contacted at 954-254-3099 or rday@TouchTechMediaLab.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.