Editorial Board   Guest Author

Mr. Talwar

Rohit Talwar

CEO, Fast Future Research

Rohit Talwar is a global futurist, strategic advisor and the CEO of Fast Future Research and Fast Future Publishing. He advises business, government and NGO leaders around the world on how to prepare for and create the future in an increasingly disrupted world. Mr. Talwar has a particular interest in the future of travel, tourism, aviation and the meetings industry. Mr. Talwar is a regular speaker and advisor around the world on the future of tourism and aviation strategies and business models. He focuses on the exploration of the impact of economic, consumer, technological, environmental and commercial forces. He is the author of the Hotels 2020 study and project director of the Convention 2020 research program. Mr. Talwar's clients include 3M, Aeroports de Paris, Aerovista, Amadeus, Astra Zeneca, E&Y, GE, GSK, IBM, Intel, Intercontinental Hotels, ITB, KPMG, Nokia, Novartis, O2, Orange, Panasonic, PATA, Pfizer, PwC, Preferred Hotels, Qatar Airways, SABRE, SAP, Schiphol Airport, Siemens Airport Services, Travelport, Vancouver Airport Services, World Tourism Forum and the OECD. He also works with a range of city and national level government agencies, convention centers and tourism and convention bureaus around the world. Fast Future is a global foresight research and consulting firm that helps clients understand, anticipate and respond to the trends, forces and ideas that could shape the competitive landscape over the next 5-20 years. Fast Future’s work draws on a range of proven foresight, strategy and creative processes to help clients develop deep insights into a changing world. These insights are used to help clients define innovative strategies and practical actions to implement them.

Mr. Talwar can be contacted at +44 (0)20 8830 0766 or rohit@fastfuture.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.