Ms. Abrams

JoAnna Abrams

CEO

MindClick SGM

As CEO at MindClick SGM, JoAnna Abrams helps organizations evaluate their current sustainability performance levels and guides them in developing and prioritizing actionable, practical solutions to achieve long-term growth. She advises clients on how to make sustainability decisions in a way that integrates core business strategy and brand management fundamentals. Ms. Abrams’ insights reflect nearly 20 years of experience encompassing new business development, brand management, operations and business strategy.

While running an Internet agency, Ms. Abrams recognized the growing need for customized, Internet-based research that could inform business decisions and ultimately help companies achieve industry leadership. This led her to establish The MindClick Group. Since its inception in 2000, Ms. Abrams has built the MindClick Group into an award-winning research firm serving the automotive, consumer products, and entertainment, industries with such leading clients as, Duraflame, HBO, Lexus, MGM, Reader’s Digest, Sony, Time-Warner, Toyota and others. Green research efforts at the MindClick Group have evolved into a comprehensive consulting firm specializing in sustainable growth management: MindClick SGM.

Earlier in her career, Ms. Abrams spent more than 10 years launching new businesses in the consumer products, professional services and retail industries. Her background includes full P & L responsibility for large brands, with experience in brand management, operations, finance, manufacturing and distribution. She also has provided research-based consulting guidance for Fortune 500 organizations. A hands-on leader, Ms. Abrams has held executive positions in strategic marketing, new product development and brand development for Nestle, Wolfgang Puck Food Company and Taco Bell. Ms. Abrams holds an MBA from Harvard Business School and a B.S. in Finance from the University of Illinois.

Ms. Abrams can be contacted at 310-828-6216 or jabrams@mindclicksgm.com

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management