Mr. McCall

Michael McCall

Professor of Marketing

Ithaca College

Dr. Michael McCall, a Professor of Marketing at Ithaca College, is a Visiting Scholar in the School of Hotel Administration, and a Research Fellow of the Cornell Center for Hospitality Research. He earned his Ph.D. in experimental and applied social psychology from Arizona State University and has published over 40 academic articles. His primary research program focuses on the role of customer reward programs in creating customer loyalty, rebate programs, and perceptions of value among competing hospitality and service products.

Mr. McCall's work has been funded by the National Institutes of Health and the Center for Hospitality Research and has appeared in the Journal of Applied Psychology, Cornell Hospitality Quarterly, Journal of Socio-Economics, and the International Journal of Hospitality Management, among others.

Mr. McCall is on the editorial boards for several academic journals. His work has been covered in such media outlets as: USA Today, New York Times, Los Angeles Times, London Financial Times, Washington Post, Associated Press, and CNBC. In addition to his academic work, He has provided consulting services for a wide variety of hospitality and service organizations seeking to enhance customer loyalty.

Mr. McCall can be contacted at 607-274-3501 or mm114@cornell.edu

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management