Editorial Board   Guest Author

Mr. Steinbock

Erich Steinbock

Managing Director, The Carlyle, A Rosewood Hotel

A 45-year veteran of the hospitality industry, Erich Steinbock holds the position of Managing Director of the legendary Carlyle, A Rosewood Hotel, New York. He also oversees the operations at Rosewood Tucker’s Point, Bermuda. Mr. Steinbock joined Rosewood Hotels & Resorts following eleven years with The Ritz-Carlton Hotel Company. At Ritz- Carlton Mr. Steinbock became General Manager of several properties within the collection and participated in the opening of 14 Ritz-Carltons both domestically and internationally. Mr. Steinbock also served as Vice President of Food & Beverage at the Ritz-Carlton Corporate office where he worked on developing concepts and opening restaurants with distinguished chefs Eric Ripert, Laurent Tourandel, Dean Fearing, Wolfgang Puck and others. Erich Steinbock knew at an early age that he wanted to pursue a career in the hospitality industry. He began his career as waiter’s apprentice in Vienna, followed by seasonal work in Switzerland. After spending two years as a Bar Manager on the island of Corsica, he left Europe behind to cultivate his hospitality career in Bermuda, holding positions in Food & Beverage Manager and Social Director for Elbow Beach Surf Club. Soon, Mr. Steinbock moved to the United States and took the position of Maître d’ at Topnotch Resort and Spa in Stowe, Vermont before moving on to become Resident Manager at The Huntley Lodge in Big Sky, Montana. He then joined Little America Hotels & Resorts where he held positions as Food & Beverage Manager at Sun Valley Resort in Sun Valley, Idaho and General Manager of The Westgate Hotel, a five star, five diamond property in San Diego California In 1991, Mr. Steinbock returned to Vienna to obtain his MBA at City University of Seattle. While in school, he worked as Director of Sales at Ottakringer, the largest brewery in Vienna, spearheading all Pepsi Cola sales in Austria and approved financial plans for more than 200 restaurants within the company. After Mr. Steinbock received his MBA, he moved back to the United States where he joined Steve Wynn at Mirage Resorts. While in Las Vegas, he worked as Vice President of Food & Beverage at Treasure Island and was instrumental in executing the pre-opening activities for the well-known Bellagio hotel. His wealth of experience, knowledge in the hospitality industry and appreciation for the culture and history of legendary hotels led him to manage one of Manhattan’s most iconic hotels, The Carlyle. “I am thrilled to join Rosewood and lead the team at The Carlyle,” said Mr. Steinbock. “I have an enormous respect for the tradition and significance of the hotel as the social center of Manhattan’s Upper East Side. It is a place where history is written and the future is created and I look forward to opening an exciting new chapter in The Carlyle’s history.”

Mr. Steinbock can be contacted at 212-570-7100 or erich.steinbock@rosewoodhotels.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.