Editorial Board   Guest Author

Mr. Laginia

Juan Pablo Laginia

Director of Operations, InterContinental San Francisco

Originally from Caracas, Venezuela, Juan Pablo Laginia holds a degree in Administration of Tourism Enterprises from the Universidad Nueva Esparta. After completing these studies in 2002, Laginia continued a multitude of hospitality course work, including those at the Revenue Academy in Lima, Peru as well as the Concierge Academy in Caracas, Venezuela. Mr. Laginia first joined the InterContinental Hotels Group in September 2000, assisting with Front Desk and Front Office operations and management at the InterContinental Tamanaco in Caracas, Venezuela. In 2006 Mr. Laginia joined the team at the InterContinental Miami and subsequently trained to become the Assistant Director of Front Office in 2008. Upon his move to the InterContinental San Francisco in 2009, Mr. Laginia was appointed as the Director of Front Office Operations, followed by two years as the Director of Rooms Division. In this role, he was responsible for day-to-day operations and overseeing the Front Office, Housekeeping, Security and IT departments. Mr. Laginia was also instrumental in the creation of the hotel’s Innovation Committee and has worked on several projects associated with InterContinental San Francisco’s LEED certification, all of which contribute to increasing guest satisfaction. His newest role at the InterContinental San Francisco is as Director of Operations, overseeing not only the Rooms Division but also supporting the Food & Beverage and Accounting divisions.

Mr. Laginia can be contacted at 415-616-6500 or juan.pablo@ihg.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.